How Do I Find More Clients
Posted by James Cooper on Thu, Dec 16, 2010
This question; “ How Do I Find More Clients? ”, is definitely in my
frequently asked questions list from small business owners and entrepreneurs. For most people asking the question, it would seem pretty simple and perfectly reasonable. If you asked me that question, perhaps you would expect a simple answer, right? Well here goes;
Which of the two best describes your situation, or is it both?
A) Do you find lots of leads or enquiries, maybe even have lots of discussions and meeting, but nothing ever comes of all these leads, perhaps even if only a fraction of all that profess to be “interested” turn into paying clients then you would be set.
B) When you do get to talk with someone that is interested in buying, either over the ph, face to face, or even someone who deep into your e-commerce website on sales & checkout pages, when these situation happen you normally have a high close rate, your big issue is that you just don’t have enough leads or enquiries at the start of your funnel.
Yes, I answered a question with a question… how annoying, right? Wrong! Better quality questions will lead you to better quality answers. With great answers you can make great decisions which helps lead you to results, in this case, how to find more clients.
Finding More Clients
If you are in group A, you first need to focus on improving your sales performance, which you can measure your performance through conversion ratio percentages. Visit our sales business development hub for resources.
If you are in group B, no prizes for guessing you need to work on marketing, how to generate more leads. Leads per month is now your favourite KPI (Key Performance Indicator). Visit our marketing business development hub for resources.
Conclusion
“How do I find more customers?” is just a starting question. Your take away from this article is to ask yourself better questions so you can determine a better answer. The way to ask better quality questions is to increase your business knowledge. The more you increase your knowledge, the more you can push deeper for better answers.
Better answers, equal better decisions, equal better results.
Action Points
- Visit the sales hub and the marketing hub listed above.
- Buy two or three books on either marketing or sales.
