4 Ways to Convert Website Visitors into Leads & Enquiries
Having a website is one thing, having a website that works is a completely different matter. Your business’s website has a purpose, it’s not just there to look pretty and stroke your ego. In small business it is especially important that your website achieves its purpose, either; a) Convert Visitors to Leads and Enquiries, or b) Convert Visitors to Paying Customers (eCommerce websites). Here we shall examine 4 ways you can achieve a higher conversion ratio of visitors to leads for your website.
Basic Website Marketing Math
In order to improve your results you must understand where your website current stands. You need to determine what the basic performance metrics are; how many people visit your website each month and how many leads or enquiries are generated. You could use your websites standard statistics provided in the content management system (CMS), or you (or your website provider) could install Google Analytics. If you are more sophisticated in this field, and have a larger budget to drive greater results, you might use a specialist third party internet marketing software (at mimosaPLANET we currently use HubSpot Medium).
Let’s look at the basic information you’ll need to have… Example data for ABC Company Inc for the month of April 2011…
Visits = 1000
Leads = 20 (Visit-to-Lead Conversion Rate 2%)
Conversion Page 1:
Visits = 100
Leads = 10 (Conversion Rate 10%)
Conversion Page 2:
Visits = 30
Leads = 10 (Conversion Rate 33.33%)
4 Methods to Improve Website Conversion Ratio
There are many individual ways to improve your conversion ratio of website visitors to leads, but for initial simplicity sake I have used 4 main overall methods. We shall discuss each method in greater detail with their own article (links to follow soon), but for now the 4 methods are;
- Lead Generation Offers
- Call to Action Buttons
- Conversion/Landing Pages
- A/B Split Testing
To improve your return on investment form your website, you must focus on 4 different methods; Lead Generation Offers, Call to Action Buttons, Conversion/Landing Pages, and A/B Split Testing. You should strive to achieve your websites primary goal; Generating Leads and Enquiries.
The mimosaPLANET Online Small Business Coaching System provides members with a detailed training videos and step by step processes (with downloadable resources) to help speed up the implementation of quality and effective Lead Generation Strategies & Tactics. ________________________________________________________________________________________________________________________
- Start by getting the raw data on your existing website statistics.
- Create Lead Generation Offer/s
- Create Conversion Page/s
- Create Call to Action Button/s
- Continually review results and tune