Business Blogging: Why More People Aren’t Reading Your Blog
Why more people aren’t reading your blog! This was the title of a presentation by Amy Porterfield in NYC the other day. Amy speaks, trains and consults on social media, she managers socialmediaexaminer.com’s facebook community, and is the co-author of Facebook Marketing All-in-One For Dummies. The title of Amy’s presentation got my attention, so I attended with interest. My small business owner bias was firmly in place, I focused on finding a simple point or two I could share with you. I walked away with 5 simple Rules...
[Today’s Image: Central Park, NYC – May 2011]
If you’re a regular blogger, and keep up with the latest online development, it’s not likely you’ll learn anything revolutionary here. But all you need sometimes is a small reminder and tweak to drive a massive change in business blogging results. So... keep your mind open - not closed - when evaluating the points below and in the detailed posts to come.
If you’re new to business blogging (or thinking of starting), these 5 rules can help you head in the right direction. In addition to the 5 simple rules, there are some other observations which help frame the rules. These observations are:
- People become Social Media Obsessed – give them something to obsess about
- People like Bite-Sized Pieces of Information – make content easy to consume
- Even if you feel that your ‘subject matter’ has all been said before, it hasn’t been said by YOU in YOUR WAY, to YOUR AUDIENCE/NICHE – find your unique voice
- Get people addicted to you, your content, your company, and your interaction with them
- Outstanding content is clearly the way to increase readership
5 Elements That Make Social Media Addictive:
- Instant Rapport
- Instant Gratification (social media gives it)
- The Promise of More
I’ll expand on each of these 5 “Elements / Rules” in greater detail in upcoming posts (check back in a few days for links).
One clear factor to conclude is that blogging and social media are not independent, they are interdependent in today’s world. The blog is social. At mimosaPLANET, sometimes we get zero comments, sometimes we get half a dozen. One major point I've personally taken away; think more about the social aspect of business blogging - get readers/people involved.
MQY - My Question to You?
Q: Do you blog regularly, rarely or never?
Gaining blog readership can be difficult however, by following ‘the 5 rules to make social media additive’ small business owners can gain readership. Use practices which put you, and your blog, in alignment with peoples current online social behavior.
- Without knowing the detail of each of the 5 elements, immediately identify which is your weakest.
- Start tweaking your weakest element today.