Small Business Blog

Where to advertise and where not to advertise your small business with online directories

We all know what a directory is, right? Take the clock back to 1990, even 2000, and most people would think ‘yellow pages’ (as in the book) or similar when anyone said “directory advertising”. Now, while print is still available and is an option for small businesses, the number of online directory advertising options for small business owners is huge. Online directories have also become a common tool people use on the web to find what they want.

Advertising is dead! Or is it? It is true that the overall spend for individual advertising tactics in many traditional mediums has dropped, the reason is simple; the fragmentation of where eye balls are present. Once upon a time, most people were viewing one or all of these mediums; newspaper, radio and TV. So, it made sense for companies to advertise there. Now we all have a million different choices, and of course this has meant that we (the eye balls) are scattered far and wide.