Small Business Blog

Ok, if you’re a regular reader you might have noticed I stopped posting articles on the mimosaPLANET Small Business Blog over the last 4 weeks. Why? Well, I wanted more data for my own selfish reasons to do with time effectiveness of business/marketing strategies. Plus I also wanted to share with you the results of a second blogging frequency test. I mean, if you do a little digging you will find plenty of people that tell you 'the more you blog the more traffic you get'. You will also find plenty of advice stating that 'stopping is bad, because you break with consistency and reliability, thus lose trust. I 99% agree, but I also want to know - what are the real and measurable impacts on traffic and leads generated? Don’t you want to know more about time invested vs reward in regard to blogging for small business?

5 Rules for Blogging: How to Increase Blog Readership. Following on from last week’s article - Why more people aren’t reading your blog – today’s article looks at each of the 5 rules which help to get people more involved with your blog. Basically, we just need to think about human behavior for a minute. It is human behavior to be involved with something we enjoy. Your approach to blogging will determine if you build a relationship with your reader. Relationship = Readership.

Why more people aren’t reading your blog! This was the title of a presentation by Amy Porterfield in NYC the other day. Amy speaks, trains and consults on social media, she managers socialmediaexaminer.com’s facebook community, and is the co-author of Facebook Marketing All-in-One For Dummies. The title of Amy’s presentation got my attention, so I attended with interest. My small business owner bias was firmly in place, I focused on finding a simple point or two I could share with you. I walked away with 5 simple Rules...

How to Dominate Your Niche with Your Blog! In today’s post I’ll share some insights I gained from a recent presentation I attended in NYC by Rich Brooks. Rich’s Portland based company, flyte, does web design and internet marketing, he also writes for the business magazine Fast Company. I’ve written about business blogging a few times before and keyword analysis for internet marketing, and the following points are a good addition to those resources. Whether you are a complete novice, or a pro in need of a timely reminder, here are some highlights for small businesses that want to dominate their niche! (Today’s image: mimosaPLANET.com Monthly Visits from Organic Search)

If you’re interested to learn what may happen if you stop blogging or if you don’t blog frequently, you might be interested to learn the results from my recent Blogging Frequency Test. Actually, it was more like a total No Online Marketing Activity Test; a 3 month hiatus which removed not just blogging daily from our marketing activities, but social media engagement & email marketing. No blogging, no twitter, no linkedin, no facebook, no email marketing. The online impacts and results are interesting. Let me explain.

‘James, Does Business Blogging Work? Will it deliver me increased revenue, or will I just waste time?’. I get asked these questions in regard to small business development and marketing from time to time. The answer is always simple. Yes it does work, but only with sustained investment of your resources (time and/or money).