Integrated marketing is all about creating a marketing plan that focuses on ensuring a combined approach to marketing communications to make messages relevant to each individual person at the right time. It ensures that all your marketing strategies, tactics and campaigns have an individual purpose that is part of a series of communications designed to yield a specific outcome. This approach is often difficult for many small businesses that simply run strategies or campaigns ad-hoc with no connection or ‘integration' to each other.
Frustration this solution addresses:
Not hitting revenue or sales targets. No idea what marketing is working or not. No idea what each strategy, tactic or campaign is actually trying to achieve...other than the global.. increase sales. A business that runs advertising and marketing ad-hoc with no integration of the different campaigns into an overall purpose.
- Marketing Goals & KPIs
- Integrated Marketing Strategy Design
- Integrated Marketing Map
- Integrated Marketing Tactic & Campaign Selection
- Campaign Implementation
Do you have increased Leads & Enquiries?