Overview:
Permission Marketing includes; eMail Marketing Campaigns, eMail Newsletters, Direct Mail Campaigns, and Print Newsletters. Permission Marketing is about only marketing to people that have given you permission to do so. These people have given you there details (normally in exchange for something of value to them... an eBook, a Webinar, a DVD, a Brochure, an Evaluation, or something else free). Over time you educate leads about your company, your products and services, the goal is to nurture that lead to become an opportunity to do business or make a sale. Permission marketing is communication that is;
- Relevant and Valuable,
- Frequent,
- Expected and Anticipated.
Frustration this solution addresses:
Not hitting revenue or sales targets. Low conversion from leads to qualified leads (those that are genuinely looking for a provider/solution right now). Not enough inquiries or leads. A high sale acquisition cost (current marketing & advertising is too expensive and doesn't work well anymore). Businesses with databases of past & current leads, prospects & customers that don't do anything to communicate with them on a regular basis.
Tangible Outcomes:
- Permission Marketing Strategy Design
- Permission Marketing Tactics Selection
- Permission Marketing Campaign Implementation
Measurable Results:
Do you have increased Repeat Visitors to your site? Do you have increased Qualified Leads?
NEXT STEPS: