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Natalie Sisson is the founder of The Suitcase Entrepreneur. Natalie is a fellow New Zealander and helps business people with online marketing. She has achieved excellent press and media coverage to help grow her business. I interviewed Natalie in late July when I was in New York and she was in Los Angeles. In this interview I ask how she achieved such great converage, and what small business owners can do to get media coverage to help grow their business.
Ok, if you’re a regular reader you might have noticed I stopped posting articles on the mimosaPLANET Small Business Blog over the last 4 weeks. Why? Well, I wanted more data for my own selfish reasons to do with time effectiveness of business/marketing strategies. Plus I also wanted to share with you the results of a second blogging frequency test. I mean, if you do a little digging you will find plenty of people that tell you 'the more you blog the more traffic you get'. You will also find plenty of advice stating that 'stopping is bad, because you break with consistency and reliability, thus lose trust. I 99% agree, but I also want to know - what are the real and measurable impacts on traffic and leads generated? Don’t you want to know more about time invested vs reward in regard to blogging for small business?
We all need a number of sources of business advice, information, insights, news and inspiration – why not subscribe to one or two business magazines? Sure, we certainly live in a world in which anyone can fall victim to information overload. But if you can filter your information intake to content that helps bring you closer towards your goals, then that’s got to be good, right? The following is a list of the top business magazines you should consider.
At the 2011 Small Business Summit in New York City, I attended a break out session called – Where’s the Money? The discussion explored funding & investment questions; finding the money and how to effectively pitch for it. This is typically a topic I have not written about. Firstly, I’m not an expert in this area, but mainly because the vast majority of existing small business owners in the world are not actively looking to get $500,000 in angel investment, followed shortly by a further $20 million in venture capital to become the next facebook or whatever. Most people in small business want to simply achieve their vision of a better business, and business lifestyle for their family. Nevertheless, the lessons I took away from this short but excellent panel discussion can be applied to every small business owner regardless of their desire for funding, or the ultimate size of there vision.
There really are only 3 quick marketing strategies for your small business. I mean the overall strategic approach to marketing your business. Sure there are hundreds of individual marketing tactics. But, if I was to sit down with you and discuss how we could quickly increase the number of inquiries you get and your sales revenue (assuming you already had a great profit margin and awesome sales conversion), I would likely run your business through the following options.
Negotiating with Business Partners: Know your BATNA! Within the last month I’ve had 4 separate people talk to me about the challenges in their business which all related to their business partners. More specifically I concluded they were really challenges about negotiating with business partners. This included people right from the initial conception of a business idea, through the initial startup phase, plus more mature businesses where a partner was thinking of the future and potentially exiting that relationship. They all had something common...
Design Rules! It’s time to pimp your small business through the smart strategic approach of: Design! First you will need to acknowledge that design is everywhere and it affects everything. I’m not talking about logo’s and pretty ad campaigns by graphic designers (although these are included in what I’m talking about). I’m stressing that; the design of your products and services matters, the design of the total customer experience matters, everything matters. Your small business should be “designed” to be remarkable, and truly amazing.
Blaming people, events, organisations and other things just sucks. It won't get you the improved business results you are looking for. Proactive small business owners rule. Check Your Attitude!
We all want higher sales numbers in business, don’t we? What determines the most effective steps to growing your small business? There is just so much advice, information and insights available in the world. I mean, information like; ‘101 strategies for marketing your business’ or ’50 business growth ideas your small business can use today’… the list of information is endless. I’m not knocking information or content titles like this; in fact I have a number of them myself. But, just sometimes we need to get back to basics – what is business growth really about…
In the past I have tended to not write a great deal about innovation. It has certainly not been a conscious avoidance strategy on my part. I just haven't continually promoted innovation as a topic with gusto. Why? Well, I think it is largely due to the content focus of the mimosaPLANET Small Business Blog. A focus of help with implementing strategies and tactics for improved business results (more help for the average small business owner than advice for the 1 in 100,000,000 entrepreneur who will change the world). But, innovation and change are important and today I want to talk about making innovative ideas and vision come to life. I want to talk about making BIG CHANGE happen in your small business and specifically how to overcome those resisting change. Because with BIG change you can yield BIG increases in customer satisfaction and with it, BIG improvements in your results.
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